Newspapers don’t spend R&D money. Instead they protect their 20% margins and sell paper based ads. Their online ad strategy is bound to page views and click-throughs. As far as their strategy for the web; Watch the NYTime and WAPo, see if they make money, then copy. Shorter: Web video. 

To hear a newspaper talk about APIs is promising. Though late, this raises the game. My hope is that they keep the newspaper marketing department at bay. The worst thing they could do is require that users of 3rd party tools created with the NY Time’s APIs have to register at NYTimes.com. Although eata@bigcock.com/12345678 probably still works.