I mean, the point’s not to fix anything. It’s to describe the problem more dramatically than the next guy. If Steve Outing says newspapers have a “death spiral” and Clay Shirky predicts “a bloodbath,” the point goes to Shirky.

Basically, imagine a group of people watching a building burn down and bickering amongst themselves about whether it’s a conflagration or an inferno. It’s like that, but with consulting fees.